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Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International journal of business and emerging markets … 6 (2014) 3, pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
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Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine; Khelladi, Insaf; Sorio, Rossella; … - In: Business ethics, the environment & responsibility 32 (2023), pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young; Kim, Sung-Bum; Kim, Kathleen Jeehyae - In: Service business 13 (2019) 2, pp. 363-388
Persistent link: https://www.econbiz.de/10012124334
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Cause-related marketing : effects and moderators
Pellar, Carina - 2011
Persistent link: https://www.econbiz.de/10008937638
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Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
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CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima; Sharma, Vinay Kumar; Amawate, Vibhas - In: Journal of strategic marketing 29 (2021) 4, pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
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Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep; Tiwari, Aviral Kumar; Behl, Abhishek; … - In: Management decision 60 (2022) 10, pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
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How much can Saudi corporations benefit from cause-related marketing? : insights from exploring the charitable incentives of Saudi consumers
Alfayad, Fadye Saud - In: Journal of Islamic accounting and business research 13 (2022) 7, pp. 1038-1058
Persistent link: https://www.econbiz.de/10013361383