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~subject:"Corporate reputation"
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Corporate reputation
Brand management
17,534
Markenführung
17,120
Brand image
11,075
Markenimage
10,958
Consumer behaviour
9,424
Konsumentenverhalten
9,319
Markenartikel
5,592
Brand
5,587
Relationship marketing
2,961
Beziehungsmarketing
2,955
Markenpolitik
2,205
Social Web
2,009
Social web
2,006
Deutschland
1,973
Cultural heritage
1,847
Germany
1,838
Online-Marketing
1,790
Kulturgüter
1,789
Internet marketing
1,764
Marketingmanagement
1,566
Marketing management
1,558
Werbewirkung
1,463
Advertising effects
1,449
Standortpolitik
1,195
Theorie
1,132
Theory
1,131
Tourismusmarketing
1,104
Tourism marketing
1,102
Marketing
1,078
Tourism
1,054
Luxury goods
1,048
Luxusgüter
1,046
Tourismus
1,009
Herkunftsbezeichnung
997
Designation of origin
996
Firmenimage
964
Customer satisfaction
959
Kundenzufriedenheit
940
USA
915
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Undetermined
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113
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Ratgeber
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4
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research-article
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English
812
German
153
French
4
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1
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Balmer, John M. T.
23
Melewar, T. C.
20
Foroudi, Pantea
12
Bang, Nguyen
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Iglesias, Oriol
7
Rindell, Anne
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Kernstock, Joachim
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Van Hoye, Greet
6
Wiedmann, Klaus-Peter
6
Becker, Kip
5
Chen, Weifeng
5
Dennis, Charles
5
Foroudi, Mohammad Mahdi
5
Ind, Nicholas
5
Otubanjo, Olutayo
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Lee, Jung Wan
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Vallaster, Christine
4
Baumgarth, Carsten
3
Beck, Susanne
3
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IGI Global
2
Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität Mannheim
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
All
The journal of brand management : an international journal
44
Journal of business research : JBR
34
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
SpringerLink / Bücher
10
Corporate communications : an international journal
9
European journal of marketing : EJM
9
International studies of management and organization
9
Marketing intelligence & planning
9
Corporate brand and corporate reputation
8
Journal of travel and tourism marketing
8
Journal of marketing communications
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Qualitative market research : an international journal
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Journal of marketing management : MM
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
European management journal
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of the Academy of Marketing Science
4
Organizational identity in practice
4
Psychology & marketing
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
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Source
All
ECONIS (ZBW)
964
Other ZBW resources
3
BASE
1
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1
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1
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
2
Linking identity and
heritage
with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
4
China's reputation in the USA
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
14
(
2020
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
Saved in:
5
Corporate
heritage
in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
6
Two sides of a coin : connecting corporate brand
heritage
to consumers' corporate image
heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
7
Corporate
heritage
tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
Foundations of corporate heritage
,
(pp. 214-243)
.
2017
Persistent link: https://www.econbiz.de/10011656853
Saved in:
8
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
9
The dual opening to brand
heritage
in family businesses
Blombeck, Anna
;
Brunninge, Olof
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
Saved in:
10
The clustering of city images on Instagram : a comparison between projected and perceived images.
Paül i Agustí, Daniel
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012588629
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