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Corporations as storytellers - stakeholders as image builders : toward impressive corporate communication

Langer, Roy; Varey, Richard J. - In: Contemporary thoughts on corporate branding and …, (pp. 205-226). 2008

Persistent link: https://www.econbiz.de/10003773436

The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes

Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760

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Communicating corporate social responsibility on the web : a content analysis of sustainability reports in world's best multinational workplaces

Atlı, Dinçer; Vidović, Maja; Omazić, Mislav Ante - In: International journal of sustainable entrepreneurship … 3 (2018) 2, pp. 1-17

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Handling negative publicity : the influence of employing CSR communication in apology statements in reducing anger and negative word-of-mouth (NWOM)

Chung, Angie; Jiang, Hua - In: Journal of communication management : an international … 21 (2017) 3, pp. 267-286

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The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum

Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1472-1502

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Assessing the impacts of internal communication : employer branding and human resources

Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13

Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfaction is fundamental and determines the...

Persistent link: https://www.econbiz.de/10014319300