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From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro; Papadopoulos, Nicolas G.; Elliot, … - In: International marketing review 34 (2017) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10011709263
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Tourism satisfaction effect on general country image, destination image, and post-visit intentions
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 305-317
Persistent link: https://www.econbiz.de/10011489211
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019
Persistent link: https://www.econbiz.de/10012008503
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Impact of company and country antecedents on B2B buyer perceived supplier performance
Uddin, Jashim; Elliott, Gregory; Parvin, Shehely - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1835-1851
Persistent link: https://www.econbiz.de/10013401984
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Prekės kilmės šalies efektas ir nacionalinis įvaizdis
Brukienė, Justė - 2009
Iki šiol nėra vieningos nuomonės, kaip turėtų būti apjungta prekės kilmės šalies efekto vertinimo koncepcijų ir principų įvairovė. Todėl metodologiniais ir praktinės vadybos tikslais būtina vieninga prekės kilmės šalies efekto įvertinimo metodika, sudaranti sąlygas...
Persistent link: https://www.econbiz.de/10009478925
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The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro; Song, Junyi - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
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An examination of the status and evolution of country image research
Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi; Giraldi, Janaina de Moura Engracia; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
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L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review
Vianelli, Donata; Marzano, Fabio Claudio - Dipartimento di Scienze Economiche, Aziendali, … - 2012
The aim of this study is to provide a literature review on the influence of the country of origin effect (COO) on consumer behavior. Despite the high number of studies carried out on COO since the Sixties, many issues are still discussed in the literature and several research questions should be...
Persistent link: https://www.econbiz.de/10010540150
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10013396342