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The creative brief and its str...
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Creative industries
Werbung
13,855
Advertising
11,324
Kreativität
7,476
Creativity
7,330
Werbewirkung
4,045
Advertising effects
3,981
Consumer behaviour
3,268
Konsumentenverhalten
3,159
Innovation
2,318
Online-Marketing
1,947
Internet marketing
1,945
Theorie
1,747
Theory
1,703
Innovationsmanagement
1,447
advertising
1,406
Innovation management
1,329
USA
1,239
Deutschland
1,200
Marketing
1,109
creativity
1,068
United States
1,059
Brand management
910
Werbeplanung
894
Markenführung
889
Marketingmanagement
825
Marketing management
809
Advertising planning
808
Germany
742
Social Web
741
Social web
740
Kreativsektor
717
Arbeitsgruppe
689
Team
685
Entrepreneurship
604
Führungsstil
602
Leadership style
593
Entrepreneurship approach
532
Brand image
519
Markenimage
518
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195
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5
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2
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German
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1
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Author
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Batabyal, Amitrajeet A.
18
Alacovska, Ana
7
Beladi, Hamid
7
Borowiecki, Karol Jan
7
Cohendet, Patrick
7
Lazzeretti, Luciana
6
Schiuma, Giovanni
6
Schüßler, Elke
6
Jones, Candace
5
Lerro, Antonio
5
Nathan, Max
5
Sternberg, Rolf G.
5
Svejenova, Silviya
5
Fritsch, Michael
4
Hennekam, Sophie
4
Janeba, Eckhard
4
Kemeny, Tom
4
Mellander, Charlotta
4
Nijkamp, Peter
4
O'Brien, Dave
4
Simon, Laurent
4
Slavich, Barbara
4
Townley, Barbara
4
Yoo, Seung Jick
4
Alfken, Christoph
3
Bennett, Dawn
3
Boix, Rafael
3
Büttner, Thiess
3
Castellucci, Fabrizio
3
Chantelot, Sébastien
3
Comunian, Roberta
3
Cooke, Philip
3
Florida, Richard L.
3
Grandadam, David
3
Granger, Rachel
3
Hearn, Greg
3
Kourtit, Karima
3
Kukreja, Prateek
3
Leclair, Margot
3
Lee, Neil
3
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OECD
4
IGI Global
3
Edward Elgar Publishing
2
Charkivs'kiy Nacional'nyj Universytet budivnyctva ta architektury
1
Disciplinegroep Economische Geografie, Faculteit Ruimtelijke Wetenschappen
1
Ekonomski Institut Zagreb
1
Europäische Kommission
1
Frontier Economics Limited
1
International Conference The Industrialization of Creativity and its Limits: Value, Self-expression and the Economy of Culture in Times of Crisis <2017, Moskau>
1
Journées d'Économie de la Culture <2, 2007, Paris>
1
Marketing Science Institute
1
McKinsey & Company <New York, NY>
1
Mižnarodna naukovo-praktična konferencija "Jevropejsʹkyj vektor modernizaciï ekonomiky: kreatyvnistʹ, prozoristʹ ta stalyi rozvytok" <12, 2020, Charkiv>
1
Springer International Publishing
1
Studio UC <Berlin>
1
Sveučilište VERN'
1
UNCTAD
1
UNESCO
1
Universität Potsdam
1
Weltwirtschaftsforum
1
World Bank
1
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Published in...
All
International journal of arts management
10
Regional studies
10
Industry and innovation
8
Journal of cultural economics
8
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
8
Organizing creativity in the innovation journey
8
The Oxford handbook of creative industries
7
International journal of business and globalisation : IJBG
6
Journal of business research : JBR
6
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
6
Papers in regional science : the journal of the Regional Science Association International
6
Technological forecasting & social change : an international journal
6
Edward Elgar E-Book Archive
5
Regional studies : official journal of the Regional Studies Association
5
Springer eBook Collection
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Creativity and innovation management
4
Discussion papers on business and economics
4
European research studies
4
Human relations : towards the integration of the social sciences
4
Innovation: organization & management : IOM
4
International journal of entrepreneurship and small business : IJESB
4
Journal of cultural management and cultural policy
4
Management decision : MD
4
OECD Local Economic and Employment Development (LEED) Papers
4
RIT Economics Department Working Paper
4
Research policy : policy, management and economic studies of science, technology and innovation
4
Work, employment & society : a journal of the British Sociological Association
4
Working paper
4
A modern guide to creative economies
3
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
3
Baltic Journal of Economic Studies
3
Creative industries and innovation in Europe : concepts, measures and comparative case studies
3
Creative urban milieus : historical perspectives on culture, economy, and the city
3
Creativity and the contemporary economy Niina Koivunen ... (eds.)
3
Eurasian geography and economics
3
Human relations
3
International journal of business
3
International journal of entrepreneurial behavior & research
3
International journal of entrepreneurship and small business
3
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Source
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ECONIS (ZBW)
716
RePEc
3
Other ZBW resources
3
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722
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1
The future of
creativity
in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
2
How innovation impacts artistic
creativity
: managing innovation in the
advertising
sector
Öberg, Christina
- In:
International journal of innovation management
20
(
2016
)
4
,
pp. 1640005-1-23
Persistent link: https://www.econbiz.de/10011502950
Saved in:
3
Creativity
identity in Colombia : the
advertising
creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
4
Cracking the box or stretching its walls? : exploiting institutional plasticity in Iranian creative
advertising
Ghaffari, Mahsa
;
Svystunova, Liudmyla
;
Jarvis, Lee
- In:
Human relations : towards the integration of the social …
75
(
2022
)
9
,
pp. 1707-1740
Persistent link: https://www.econbiz.de/10013397557
Saved in:
5
Kreative Unsicherheit : eine Studie über die konstitutive Rolle von Grenzziehungen und Grenzüberschreitungen auf ästhetischen Märkten am Beispiel der Werbebranche
Dobeson, Alexander Thomas
-
2012
Persistent link: https://www.econbiz.de/10011373795
Saved in:
6
How being female impacts learning and career growth in
advertising
creative departments
Windels, Kasey
;
Mallia, Karen L.
- In:
Employee relations
37
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10010491613
Saved in:
7
Who needs highly creative
advertising
? : how brand familiarity moderates
creativity
's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
8
Conditions of
creativity
: adding historical perspective
McCreery, John
- In:
Journal of business anthropology
5
(
2016
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10011639648
Saved in:
9
Showcasing Scotland? : a case study of the MTV Europe Music Awards, Edinburgh 2003
Reid, Gavin L.
-
2010
Persistent link: https://www.econbiz.de/10003914438
Saved in:
10
Economics and the ecology of
creativity
: evidence from the popular music industry
Cohendet, Patrick
;
Grandadam, David
;
Simon, Laurent
- In:
International review of applied economics
23
(
2009
)
6
,
pp. 709-722
Persistent link: https://www.econbiz.de/10003903780
Saved in:
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