Jin, Yong; Ding, Chao; Duan, Yang; Cheng, Hsing Kenneth - 2021
Small and medium-sized businesses, as well as individuals, increasingly use online crowdfunding platforms to raise … funds in the fintech world. Creators of crowdfunding projects depend heavily on social networks such as Facebook to … publicize their projects. Social media activities such as Facebook “like” bring massive traffic to crowdfunding projects and …