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~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Value brands : cheap or trendy...
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Cultural identity
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
54,091
Brand management
7,393
Markenführung
7,393
Relationship marketing
7,335
Beziehungsmarketing
7,334
Brand image
6,097
Markenimage
6,097
Brand
5,558
Markenartikel
5,463
Customer satisfaction
4,762
Kundenzufriedenheit
4,761
Theory
4,426
Theorie
4,419
Online-Handel
4,343
Social Web
4,055
Social web
4,055
USA
3,966
United States
3,958
Internet marketing
3,802
Dienstleistungsqualität
3,800
Online-Marketing
3,800
Service quality
3,800
Youth
3,713
Jugendliche
3,675
Einzelhandel
3,272
Retail trade
3,272
Advertising effects
2,977
Werbewirkung
2,977
E-commerce
2,709
Emotion
2,709
Electronic Commerce
2,696
Viral marketing
2,351
Virales Marketing
2,351
Experiment
2,337
Advertising
2,332
Werbung
2,298
Confidence
2,078
Vertrauen
2,075
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26,394
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4,467
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Article
54,874
Book / Working Paper
243
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Article in journal
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49,957
Graue Literatur
7,369
Non-commercial literature
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Working Paper
6,368
Arbeitspapier
5,882
Aufsatz im Buch
5,160
Hochschulschrift
2,427
Thesis
1,741
Collection of articles of several authors
1,097
Sammelwerk
1,097
Aufsatzsammlung
646
Conference paper
528
Konferenzbeitrag
528
Bibliografie enthalten
341
Bibliography included
341
Collection of articles written by one author
302
Sammlung
302
Konferenzschrift
301
Case study
283
Fallstudie
283
Lehrbuch
232
Amtsdruckschrift
199
Government document
199
Textbook
198
Reprint
182
Conference proceedings
154
Statistik
71
Systematic review
71
Übersichtsarbeit
71
Statistics
62
Ratgeber
56
Market information
53
Marktinformation
53
Handbook
52
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52
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50
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49
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English
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German
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French
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Spanish
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Italian
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Han, Heesup
113
Mattila, Anna S.
96
Phau, Ian
78
Gierl, Heribert
76
Lusk, Jayson L.
76
Belk, Russell W.
71
Khare, Arpita
70
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
Nayga, Rodolfo M.
62
Ko, Eunju
59
Septianto, Felix
59
Herrmann, Andreas
58
Jang, Soocheong
57
Bagozzi, Richard P.
56
Paul, Justin
56
Laroche, Michel
52
Choi, Tsan-Ming
51
Pelsmacker, Patrick de
51
Hollebeek, Linda D.
49
Walsh, Gianfranco
49
Kim, Jungkeun
45
Wiedmann, Klaus-Peter
45
Sharma, Piyush
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Grunert, Klaus G.
37
Park, Jungkun
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Eisend, Martin
36
Guido, Gianluigi
36
Kim, Seongseop
36
Wong, IpKin Anthony
36
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Institution
All
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
INFER, International Network for Economic Research
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Published in...
All
Journal of business research : JBR
1,998
Journal of retailing and consumer services
1,941
International journal of consumer studies
769
International journal of hospitality management
723
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
Journal of fashion marketing and management
366
The journal of brand management : an international journal
351
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of international consumer marketing
324
Journal of travel and tourism marketing
316
Journal of marketing management : MM
309
International journal of retail & distribution management
304
Cogent business & management
303
Journal of retailing
303
Journal of marketing communications
295
The international review of retail, distribution and consumer research
295
Tourism management : research, policies, practice
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Marketing letters : a journal of research in marketing
290
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
285
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Technological forecasting & social change : an international journal
268
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
Marketing intelligence & planning
243
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
55,117
Showing
1
-
10
of
55,117
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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