Dikčius, Vytautas; Adomavičiūtė-Sakalauskė, Karina; … - In: Journal of business economics and management 24 (2023) 3, pp. 576-593
only recently gained interest. The aim of this study is to assess the impact of cultural dimensions on loyalty to online … harms customer loyalty, while masculinity has a positive impact. Additionally, it is found that loyalty is lower in … of indulgence. Lastly, individualism has no impact on the level of loyalty. Theoretical and managerial implications are …