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A review of customer citizenship behaviors in the service context

Gong, Taeshik; Yi, Youjae - In: The service industries journal 41 (2021) 3/4, pp. 169-199

Persistent link: https://www.econbiz.de/10012483668

Effects of characteristics of in-store retail technology on customer citizenship behavior

Gong, Taeshik; Wang, Chen-Ya; Lee, Kangcheol - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169678

Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies

Chan, Kimmy Wa; Gong, Taeshik; Sharma, Piyush; Chu, Candace - In: Journal of business research : JBR 150 (2022), pp. 297-310

Persistent link: https://www.econbiz.de/10013365716

Unpacking the relationship between customer citizenship behavior and dysfunctional customer behavior : the role of customer moral credits and entitlement

Gong, Taeshik; Wang, Chen-Ya - In: Journal of service theory and practice 33 (2023) 1, pp. 110-137

Persistent link: https://www.econbiz.de/10014301949

Effects of augmented reality technology characteristics on customer citizenship behavior

Gong, Taeshik; Park, Jungkun - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014371721

Customer value co-creation behavior: Scale development and validation

Yi, Youjae; Gong, Taeshik - In: Journal of Business Research 66 (2013) 9, pp. 1279-1284

This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The...

Persistent link: https://www.econbiz.de/10010666030