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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020
Persistent link: https://www.econbiz.de/10012127718
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin; Xu, Guangyi; Wang, Gesi; Xu, Jianzhong - In: Economics and Finance Readings : Selected Papers from …, (pp. 69-84). 2022
Persistent link: https://www.econbiz.de/10013369882
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023
Persistent link: https://www.econbiz.de/10013548119
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User-generated content and consumer brand engagement
Naem, Muhammad; Okafor, Sebastian - In: Leveraging computer-mediated marketing environments, (pp. 193-220). 2019
Persistent link: https://www.econbiz.de/10011971320
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Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid - In: Digital innovations for customer engagement, …, (pp. 144-161). 2020
Persistent link: https://www.econbiz.de/10012237990
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Sentiment analysis of social media as tool to improve customer retention
Al-Zyoud, Ahmad; Al-Zyoud, Ahmad - In: Strategic uses of social media for improved customer …, (pp. 207-223). 2017
Persistent link: https://www.econbiz.de/10011632848
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From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H. - In: A Research Agenda for Service Marketing, (pp. 299-324). 2024
Persistent link: https://www.econbiz.de/10014518462
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Role of brand love in consumer brand relationships
Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015
Persistent link: https://www.econbiz.de/10011279727
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159