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Partizipative Innovation : ein Konzept zur Schaffung nachhaltiger Wettbewerbsvorteile
Kahlfuss, Britta - 2013
Persistent link: https://www.econbiz.de/10010251914
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The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation
Gouillart, Francis - 2016
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in...
Persistent link: https://www.econbiz.de/10012398144
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Virtuelle Kundeneinbindung in unternehmerischen Innovationsvorhaben und Auswirkungen auf den Kundenwert
Wiedmann, Klaus-Peter; Langner, Sascha; Schwulera, Thomas - 2007
Persistent link: https://www.econbiz.de/10003726397
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Konsumentenintegration als innovative Bildungsmaßnahme einer modernen Verbraucherpolitik
Ressler, Christina; Eckert, Simone - 2007
Persistent link: https://www.econbiz.de/10003739074
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Exploring the contributions of involving ordinary users in ideation of technology-based services
Magnusson, Peter - In: The journal of product innovation management : an … 26 (2009) 5, pp. 578-593
Persistent link: https://www.econbiz.de/10003883677
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Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren
Belz, Frank; Silvertant, Sandra; Füller, Johann; … - 2009
Persistent link: https://www.econbiz.de/10003898460
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Active integration of users into the innovation process of a manufacturer : the BMW customer innovation lab
Jokisch, Marc - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003449587