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Customer engagement as a new perspective in customer management

Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252

Persistent link: https://www.econbiz.de/10008652136

Wertschöpfung durch Kundenintegration

Käuferle, Monika; Ptok, Annette; Reinartz, Werner J. - In: Wertschöpfung im Handel, (pp. 140-168). 2014

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Essays on customer engagement strategies and tactics in business and consumer markets

Berkmann, Manuel - 2020

Persistent link: https://www.econbiz.de/10012298430

From customer to partner engagement : a conceptualization and typology of engagement in B2B

Reinartz, Werner J.; Berkmann, Manuel - In: Customer engagement marketing, (pp. 243-268). 2018

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Conceptualizing value creation in the platform era

Wichmann, Julian R. K.; Reinartz, Werner J.; … - In: Journal of creating value 8 (2022) 2, pp. 184-203

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Customer engagement and marketing practice

Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019

Persistent link: https://www.econbiz.de/10013163341

Interaction orientation : the new measure of marketing capabilities

Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25

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From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions

Hollebeek, Linda D.; Kumar, Vikas; Srivastava, Rajendra … - In: Journal of service research 25 (2022) 2, pp. 328-343

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Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394

Customer engagement marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011671138