//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customization : a goldmine or...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer integration
Consumer behaviour
83,458
Konsumentenverhalten
81,008
Theorie
15,128
Theory
14,777
Willingness to pay
10,631
Zahlungsbereitschaftsanalyse
10,026
Relationship marketing
9,927
Beziehungsmarketing
9,899
Brand management
7,831
Markenführung
7,788
Brand image
6,841
Markenimage
6,801
USA
6,031
Produktdifferenzierung
5,881
Customer satisfaction
5,869
Product differentiation
5,851
United States
5,753
Kundenzufriedenheit
5,709
Online-Handel
5,707
Online retailing
5,696
Social Web
5,412
Social web
5,410
Deutschland
5,020
Experiment
4,847
Online-Marketing
4,731
Service quality
4,722
Internet marketing
4,720
Dienstleistungsqualität
4,678
Germany
4,508
Brand
4,435
Markenartikel
4,430
Einzelhandel
4,290
Retail trade
4,244
Kundenintegration
4,018
Electronic Commerce
3,793
Werbewirkung
3,691
E-commerce
3,680
Advertising effects
3,649
Verbraucherverhalten
3,588
more ...
less ...
Online availability
All
Undetermined
1,850
Free
498
Type of publication
All
Article
3,329
Book / Working Paper
682
Type of publication (narrower categories)
All
Article in journal
2,643
Aufsatz in Zeitschrift
2,643
Aufsatz im Buch
689
Book section
689
Hochschulschrift
171
Graue Literatur
126
Non-commercial literature
126
Case study
121
Fallstudie
121
Thesis
112
Collection of articles of several authors
93
Sammelwerk
93
Arbeitspapier
76
Working Paper
76
Aufsatzsammlung
58
Conference paper
28
Konferenzbeitrag
28
Konferenzschrift
15
Collection of articles written by one author
13
Sammlung
13
Conference proceedings
9
Lehrbuch
8
Forschungsbericht
7
Guidebook
7
Ratgeber
7
research-article
7
Handbook
6
Handbuch
6
Textbook
6
Festschrift
3
Accompanied by computer file
2
Bericht
2
Bibliografie enthalten
2
Bibliography included
2
Elektronischer Datenträger als Beilage
2
Interview
2
Article
1
Checkliste
1
Fallstudiensammlung
1
Glossar enthalten
1
more ...
less ...
Language
All
English
3,489
German
523
French
3
Undetermined
2
Danish
1
Finnish
1
Italian
1
Polish
1
more ...
less ...
Author
All
Herstatt, Cornelius
35
Hollebeek, Linda D.
30
Piller, Frank T.
27
Hippel, Eric von
26
Füller, Johann
19
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
15
Brodie, Roderick J.
14
Jacob, Frank
14
Witell, Lars
14
Brem, Alexander
13
Conduit, Jodie
13
De Jong, Jeroen P. J.
13
Franke, Nikolaus
13
Ihl, Christoph
13
Schreier, Martin
13
Fließ, Sabine
12
Leimeister, Jan Marco
12
Oliveira, Pedro
12
Ramaswamy, Venkatram
12
Cova, Bernard
11
Hajli, Nick
11
Hyysalo, Sampsa
11
Kleinaltenkamp, Michael
11
Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
11
Rahman, Zillur
11
Schweisfurth, Tim
11
Bilgram, Volker
10
Bretschneider, Ulrich
10
Hadwich, Karsten
10
Jaakkola, Elina
10
Nambisan, Satish
10
Hienerth, Christoph
9
Kristensson, Per
9
Kumar, V.
9
Lüthje, Christian
9
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
18
IGI Global
7
Technische Universität Berlin
2
Technische Universität Braunschweig
2
Arbeitsgemeinschaft für Marketing
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Daimler und Benz Stiftung
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Dr. Rainer Hampp <Firma>
1
Evangelische Akademie Loccum
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachhochschule für Technik und Wirtschaft Berlin
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Handelshochschule Leipzig
1
ICServ <5., 2017, Wien>
1
Innovation Symposium <2, 2009, New York, NY>
1
Innovationsforum <Daimler und Benz Stiftung> <10., 2014, Berlin>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Services Management <North Cyprus)>
1
International Society for Professional Innovation Management
1
International Telecommunications Society
1
Johannes Gutenberg-Universität Mainz
1
John Wiley and Sons <Hoboken, NJ>
1
Josef Eul Verlag GmbH
1
National Bureau of Economic Research
1
Panepistēmio Kypru / Department of Economics
1
Product Development & Management Association
1
Salzburg Research Forschungsgesellschaft
1
Springer Gabler <Firma>
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Swisscom
1
Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
Technische Universität Darmstadt
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Technische Universität Dresden
1
more ...
less ...
Published in...
All
Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
49
SpringerLink / Bücher
47
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
International journal of hospitality management
36
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
Journal of strategic marketing
32
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Tourism management : research, policies, practice
21
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
European management journal
17
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
European journal of marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Psychology & marketing
16
Revolutionizing innovation : users, communities, and open innovation
16
International journal of product development : IJPD
15
more ...
less ...
Source
All
ECONIS (ZBW)
3,999
Other ZBW resources
8
RePEc
2
BASE
1
EconStor
1
Showing
1
-
10
of
4,011
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Saved in:
2
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
Saved in:
3
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
4
Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
Saved in:
5
Company-customer interaction in mass customization
Jost, Peter-J.
;
Süsser, Theresa
- In:
International journal of production economics
220
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012175346
Saved in:
6
FIT-Modelle der Produktindividualisierung : die Abstimmung der Produktindividualisierung auf die Bedürfnisse und Handlungsziele des Nachfragers
Freichel, Steffen
-
2009
Persistent link: https://www.econbiz.de/10013430985
Saved in:
7
Pay-What-You-Want : Praxisrelevanz und
Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
8
Bolstering and restoring feelings of competence via the IKEA effect
Mochon, Daniel
;
Norton, Michael I.
;
Ariely, Dan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 363-369
Persistent link: https://www.econbiz.de/10009684906
Saved in:
9
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
10
Consumer motives and willingness to co-create in professional and generic services
Neghina, Carmen
;
Bloemer, Johanna M.
;
Birgelen, Marcel van
- In:
Journal of service management
28
(
2017
)
1
,
pp. 157-181
Persistent link: https://www.econbiz.de/10011655006
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->