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~subject:"Customer integration"
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Service co-creation and value...
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Customer integration
Service-Dominant Logic
7
Service-dominant logic
7
Kundenintegration
6
Neuseeland
6
Betriebliche Wertschöpfung
5
Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Marketing theory
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Marketingtheorie
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Relationship marketing
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Value creation
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Westminster Business School
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Dienstleistungsmarketing
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Lebensstandard
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Lieferantenmanagement
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Marketing
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Services marketing
4
Strategic management
4
Strategisches Management
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Supplier relationship management
4
Theorie-Praxis-Verhältnis
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Theory-practice divide
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B-to-B-Marketing
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Business-to-business marketing
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Customer value
3
Dienstleistungsqualität
3
Großbritannien
3
Kundenwert
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Lebensqualität
3
New Zealand
3
Resource-based view
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Ressourcenorientierter Ansatz
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Service quality
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United Kingdom
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Zufriedenheit
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resource integration
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service-dominant logic
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Hughes, Tim
6
Vafeas, Mario
4
Hilton, Toni
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Little, Ed
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Marandi, Ebi
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Marketing theory
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
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Journal of marketing management : MM
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The journal of services marketing
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ECONIS (ZBW)
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Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
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2
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
3
Adopting self-service technology to do more with less
Hilton, Toni
;
Hughes, Tim
;
Little, Ed
;
Marandi, Ebi
- In:
The journal of services marketing
27
(
2013
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10009723111
Saved in:
4
Happiness and co-creation of value : playing the blues
Hughes, Tim
;
Vafeas, Mario
- In:
Marketing theory
21
(
2021
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10012660678
Saved in:
5
Resource integration : adopting a paradox perspective to inform the management of tensions in customer resource allocation
Vafeas, Mario
;
Hughes, Tim
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 596-609
Persistent link: https://www.econbiz.de/10012422365
Saved in:
6
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
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