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Customer integration
Beziehungsmarketing
25,213
Relationship marketing
25,185
Konsumentenverhalten
8,962
Consumer behaviour
8,950
Kundenzufriedenheit
5,329
Customer satisfaction
5,321
Dienstleistungsqualität
3,870
Service quality
3,860
Theorie
2,628
Theory
2,617
Markenführung
2,535
Brand management
2,534
Deutschland
2,349
Germany
2,302
Lieferantenmanagement
2,243
Supplier relationship management
2,242
Social Web
1,991
Social web
1,990
Marketingmanagement
1,866
Markenimage
1,851
Brand image
1,848
Marketing management
1,842
Electronic Commerce
1,674
E-commerce
1,622
Online-Marketing
1,548
Internet marketing
1,529
Kundenwert
1,475
Customer value
1,447
Kundenintegration
1,419
Vertrauen
1,349
Confidence
1,344
Einzelhandel
1,336
Retail trade
1,326
Brand
1,274
Markenartikel
1,261
Online-Handel
1,216
Online retailing
1,210
Customer service
1,123
Kundenservice
1,120
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Undetermined
828
Free
143
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Article
1,241
Book / Working Paper
177
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Article in journal
1,097
Aufsatz in Zeitschrift
1,097
Aufsatz im Buch
147
Book section
147
Hochschulschrift
46
Thesis
31
Collection of articles of several authors
28
Sammelwerk
28
Aufsatzsammlung
22
Graue Literatur
22
Non-commercial literature
22
Case study
14
Fallstudie
14
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10
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10
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5
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5
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5
Ratgeber
5
Konferenzschrift
3
Collection of articles written by one author
2
Conference proceedings
2
Handbook
2
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2
Sammlung
2
Accompanied by computer file
1
Bibliografie enthalten
1
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1
Checkliste
1
Elektronischer Datenträger als Beilage
1
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1
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1
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1
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English
1,297
German
124
Polish
1
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Hollebeek, Linda D.
27
Brodie, Roderick J.
12
Conduit, Jodie
12
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Ahn, Jiseon
4
Beatty, Sharon E.
4
Behnam, Mohsen
4
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Springer Fachmedien Wiesbaden
3
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
International Conference on Services Management <North Cyprus)>
1
Panepistēmio Kypru / Department of Economics
1
Salzburg Research Forschungsgesellschaft
1
Swisscom
1
Universität Stuttgart
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
ayway media GmbH
1
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Published in...
All
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The journal of business & industrial marketing
19
The service industries journal
19
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
1,418
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1
Co-creation of value in business-to-business services
Watanabe, Yoshiaki
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
Saved in:
2
Value co-creation in business-to-business and business-to-consumer service relationships
Watanabe, Yoshiaki
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10012258655
Saved in:
3
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
4
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
5
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
6
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
Saved in:
7
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
8
Sustainability co-creation in digitalized global value chains
Grunwald, Guido
- In:
Strategic change
31
(
2022
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10012814210
Saved in:
9
Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
Saved in:
10
Socio-economic value co-creation and sports tourism : evidence from Tasmania
Shams, S. M. Riad
;
Lombardi, Rosa
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011573307
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