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Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience

Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur; Goyal, … - In: International journal of information systems in the … 8 (2016) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10011584132

Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study

Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58

Persistent link: https://www.econbiz.de/10011636431

Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences

Islam, Jamid Ul; Hollebeek, Linda D.; Rahman, Zillur; … - In: Journal of retailing and consumer services 50 (2019), pp. 277-285

Persistent link: https://www.econbiz.de/10012114161

Understanding customer participtation in online brand communities : literature review and future research agenda

Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334

Persistent link: https://www.econbiz.de/10011748655

Transforming jewellery designing : empowering customers through crowdsourcing India

Sarmah, Bijoylaxmi; Rahman, Zillur - In: Global business review 18 (2017) 5, pp. 1325-1344

Persistent link: https://www.econbiz.de/10011778390

Co-creation in hotel service innovation using smart phone apps : an empirical study

Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2647-2667

Persistent link: https://www.econbiz.de/10011777136

Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis

Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255

Persistent link: https://www.econbiz.de/10011954242

Customer engagement and employee engagement : systematic review and future directions

Chandni, Shumaila; Rahman, Zillur - In: The service industries journal 40 (2020) 13/14, pp. 932-959

Persistent link: https://www.econbiz.de/10012292979

The transpiring journey of customer engagement research in marketing : a systematic review of the past decade

Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034

Persistent link: https://www.econbiz.de/10011593431

Understanding the Role of ‘Process’ in Value Co-Creation

Agrawal, Amit - 2014

Existing research on value co-creation enumerates value as an outcome of co-creation process The purpose of this article is to lay emphasis on process, not only for its role in co-creation of value but process itself being a value. Process has been largely studied from the viewpoint of value...

Persistent link: https://www.econbiz.de/10013054328