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Sound and fury : digital vigilantism as a form of consumer voice

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The determinants of approval of online consumer revenge

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The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook

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Sentimental analysis of Facebook reviews : does hospitality matter in senior living?

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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

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Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications

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How can social networking sites help build customer loyalty? : an empirical investigation

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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

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