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~subject:"Customer satisfaction"
~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
~type_genre:"Interview"
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Customer satisfaction
Emotion
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
6
Product experience
6
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
6
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
4
Handbook of consumer psychology
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Co-creation and well-being in tourism
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Digital advertising : theory and research
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Handbook of brand relationships
3
Handbook of research on customer engagement
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Memorable customer experiences : a research anthology
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Brand Content : die Marke als Medienereignis
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branding and sustainable competitive advantage : building virtual presence
2
Brands and brand management : contemporary research perspectives
2
Business and management issues in the global and digital era : Indonesian perspectives
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Consumer brand relationships : meaning, measuring, managing
2
Contemporary research in e-branding
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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Customer Management : Vertriebs- und Servicekonzepte der Zukunft
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Customer-centric marketing strategies : tools for building organizational performance
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Design thinking : integrating innovation, customer experience and brand value
2
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
2
E-manufacturing and E-service strategies in contemporary organizations
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ECONIS (ZBW)
520
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1
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
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2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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3
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
4
Sentiment analysis of social media as tool to improve customer retention
Al-Zyoud, Ahmad
;
Al-Zyoud, Ahmad
- In:
Strategic uses of social media for improved customer …
,
(pp. 207-223)
.
2017
Persistent link: https://www.econbiz.de/10011632848
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5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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6
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
7
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
8
Sentiment analysis of social media engagement to purchasing intention
Wiliam, A.
;
Sasmoko
;
Kosasih, Wibowo
;
Indrianti, Y.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 362-365)
.
2020
Persistent link: https://www.econbiz.de/10012226597
Saved in:
9
Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Capolupo, Nicola
;
Basile, Gianpaolo
;
Scozzese, Giancarlo
- In:
Handbook of research on intelligent techniques and …
,
(pp. 202-215)
.
2017
Persistent link: https://www.econbiz.de/10011611217
Saved in:
10
Dyads, triads and consumer treachery : when interpersonal connections guard against brand cheating
Goode, Miranda
;
Khamitov, Mansur
;
Thomson, Matthew
- In:
Strong brands, strong relationships
,
(pp. 216-232)
.
2015
Persistent link: https://www.econbiz.de/10011313567
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