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~subject:"Customer satisfaction"
~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Gabler Edition Wissenschaft
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
6
Gabler Research
6
Product experience
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
6
Springer Gabler Research
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Research
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Berichte aus der Betriebswirtschaft
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Emotional, sensory, and social dimensions of consumer buying behavior
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
4
Handbook of consumer psychology
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Basler Schriften zum Marketing
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Co-creation and well-being in tourism
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Digital advertising : theory and research
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Handbook of brand relationships
3
Handbook of research on customer engagement
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Memorable customer experiences : a research anthology
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Reihe: Marketing : MAR
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Brand Content : die Marke als Medienereignis
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branding and sustainable competitive advantage : building virtual presence
2
Brands and brand management : contemporary research perspectives
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Business and management issues in the global and digital era : Indonesian perspectives
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ECONIS (ZBW)
704
BASE
2
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1
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
4
Sentiment analysis of social media as tool to improve customer retention
Al-Zyoud, Ahmad
;
Al-Zyoud, Ahmad
- In:
Strategic uses of social media for improved customer …
,
(pp. 207-223)
.
2017
Persistent link: https://www.econbiz.de/10011632848
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
7
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
8
Sentiment analysis of social media engagement to purchasing intention
Wiliam, A.
;
Sasmoko
;
Kosasih, Wibowo
;
Indrianti, Y.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 362-365)
.
2020
Persistent link: https://www.econbiz.de/10012226597
Saved in:
9
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
10
Consumer reviews and social media marketing
Baum, Daniela
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010488091
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