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Brand loyalty within context of social media marketing
Scheffert, Oliver - 2012
Persistent link: https://www.econbiz.de/10011937247
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Customer brand perceptions of a third party logistics service provider
Oflaç, Bengü Sevil; Hüseyinoğlu, Işık Özge Yumurtacı - 2014
Persistent link: https://www.econbiz.de/10011941704
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Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida - In: Leveraging computer-mediated marketing environments, (pp. 143-172). 2019
Persistent link: https://www.econbiz.de/10011971314
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Impact of market orientation on customer performance and financial performance: findings from five-star hotels
Bilgin, Yusuf; Karakaş, Ayhan - In: Globalization, institutions and socio-economic …, (pp. 167-190). 2018
Persistent link: https://www.econbiz.de/10011972487
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Analysis on the effect of service quality, customer satisfaction, switching barrier at ski resort for customer retention
Jung, Yong Hyun; Yeo, Hwan Leep; Kim, Pan Soo - 2009
Persistent link: https://www.econbiz.de/10011928158
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Students as customers : service process development for improved student's customer experience at BusinessLab of Laurea University of Applied Sciences, Finland
Mononen, Asko; Kortelainen, Mika; Hellgrén, Anni - In: Advances in applied business research : the L.A.B.S. …, (pp. 219-236). 2016
Persistent link: https://www.econbiz.de/10011489170
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Building brands from the inside out : three practitioner stories
Allen, Chris T.; Carcieri, Matt - In: Strong brands, strong relationships, (pp. 285-294). 2015
Persistent link: https://www.econbiz.de/10011313562
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Consumers' experience of brand withdrawl : unfolding consumption bereavement theory
Russel, Crístel Antonia; Schau, Hope Jensen - In: Strong brands, strong relationships, (pp. 263-281). 2015
Persistent link: https://www.econbiz.de/10011313564
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This brand is just not that into you : exploring the role of firm integrity in how consumers react to customer firing
Mende, Martin; Scott, Maura L.; Lemon, Katherine N.; … - In: Strong brands, strong relationships, (pp. 233-249). 2015
Persistent link: https://www.econbiz.de/10011313566
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The chain of effects from customer satisfaction to customer profitability
Keiningham, Timothy; Aksoy, Lerzan; Komarova, Yuliya A.; … - In: Handbook of research on customer equity in marketing, (pp. 265-282). 2015
Persistent link: https://www.econbiz.de/10010483482