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Transformative service research : an agenda for the future

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Transformative Service Research : An Agenda for the Future

Anderson, Laurel; Ostrom, Amy; Corus, Canan; Fisk, Raymond - 2019

This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework...

Persistent link: https://www.econbiz.de/10014035878