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~subject:"Customer satisfaction"
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Kundenkartenprogramme als Inst...
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66
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of the Academy of Marketing Science
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The TQM journal : the international review of organizational improvement
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The international journal of bank marketing : IJBM
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Psychology & marketing
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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Journal of service research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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SpringerLink / Bücher
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Journal of retailing
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Total quality management & business excellence
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European journal of marketing : EJM
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International journal of quality and service sciences
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Journal of hospitality and tourism insights
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The international review of retail, distribution and consumer research
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Journal of marketing
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1
Bonusprogramme als Instrumente des
Beziehungsmarketing
: eine theoretische und empirische Analyse
Müller, Steffen
-
2006
Persistent link: https://www.econbiz.de/10003358623
Saved in:
2
Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
Saved in:
3
Excellent products or servitisation? : analysing retailers' preference before and after a loyalty programme
Vila-Lopez, Natalia
;
Kuster-Boluda, Ines
- In:
Total quality management & business excellence : an …
28
(
2017
)
12
,
pp. 1378-1392
Persistent link: https://www.econbiz.de/10011781629
Saved in:
4
Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir
;
Kibria, Habiba
;
Farhana, Saraj
- In:
Inventi impact: service sector
(
2018
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012145709
Saved in:
5
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
6
Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
Saved in:
7
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
8
Customer engagement in the hotel industry : perceptions of hotel staff and guests
Järvi, Henna
- In:
International journal of business innovation and research
18
(
2019
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011982392
Saved in:
9
Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Li, Yinxing
;
Xing, Aijing
;
Terui, Nobuhiko
- In:
Service science
15
(
2023
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014293788
Saved in:
10
Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques
;
Cardoso, Margarida G. M. S.
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
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