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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
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Customer perception and satisfaction on M-banking
Bhaskar, P. Phani; Kumar, D. Prasanna - In: International journal of economic research 13 (2016) 1, pp. 303-322
Persistent link: https://www.econbiz.de/10011560841
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The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.; Bebko, Charlene - In: Services marketing quarterly 42 (2021) 1/2, pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
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Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of business research : JBR 138 (2022), pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
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The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny; Han, Heesup; Ariza-Montes, Antonio - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Balaji, M. S. - In: Journal of business research : JBR 121 (2020), pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
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Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S. - In: International journal of hospitality management 94 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih; Anridho, Nadia - In: International journal of services and standards 11 (2016) 3, pp. 242-260
Persistent link: https://www.econbiz.de/10011641312