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Total customer satisfaction : lessons from 50 companies with top quality customer service
Horovitz, Jacques; Jurgens-Panak, Michele - 1992
Persistent link: https://www.econbiz.de/10000346024
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Kundenzufriedenheit messen und steigern
Töpfer, Armin (ed.); Bauer, Ewald (contributor) - 1999 - 2., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000682567
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Return on customer : creating maximum value from your scarcest resource
Peppers, Don; Rogers, Martha - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003155158
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Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen - 2006
Persistent link: https://www.econbiz.de/10003358623
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Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen
Köcher, Martin-Matthias - 2006 - 1. Aufl
Persistent link: https://www.econbiz.de/10003335965
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Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : direkte, indirekte und moderierende Effekte
Stock-Homburg, Ruth - 2009 - 4. Aufl.
Persistent link: https://www.econbiz.de/10003885575
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The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003479583
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Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : direkte, indirekte und moderierende Effekte
Stock-Homburg, Ruth - 2007 - 3. Aufl.
Persistent link: https://www.econbiz.de/10003456538
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Service-ability : create a customer centric culture and gain competitive advantage
Robson, Kevin - 2013
Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key...
Persistent link: https://www.econbiz.de/10009754058