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THE CUSTOMER - Getting the Mos...
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Customer satisfaction
Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
59
Konsumentenverhalten
59
Kundenwert
46
Marketing management
46
Marketingmanagement
46
Customer value
43
Theorie
31
Theory
31
Firm performance
28
USA
27
United States
27
Unternehmenserfolg
26
Marketing
24
Marktforschung
24
Brand management
22
Indien
22
Markenführung
22
India
21
Einzelhandel
20
Retail trade
20
Market research
18
Lieferantenmanagement
17
Marketingforschung
17
Supplier relationship management
17
B-to-B-Marketing
16
Business-to-business marketing
16
Marketing theory
16
Marketingtheorie
16
Customer integration
15
Kundenintegration
15
Kundenzufriedenheit
15
Measurement
15
Messung
15
Brand image
14
International marketing
14
Internationales Marketing
14
Kundenmanagement
14
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5
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English
13
German
2
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Kumar, V.
12
Bhagwat, Yashoda
3
Reinartz, Werner J.
3
Umashankar, Nita
3
Götz, Oliver
2
Hoyer, Wayne D.
2
Krafft, Manfred
2
Anand, Ankit
1
Berkmann, Manuel
1
Ganesh, Jaishankar
1
Goreczny, Ashley
1
Kim, Kihyun Hannah
1
Maurer, Todd
1
Pansari, Anita
1
Petersen, J. Andrew
1
Polo-Redondo, Yolanda
1
Pozza, Ilaria Dalla
1
Saboo, Alok R.
1
Sesé, F. Javier
1
Shah, Denish
1
Sunder, Sarang
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Xiao, Li
1
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Journal of marketing
3
Journal of the Academy of Marketing Science
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Customer engagement marketing
1
Handbook of marketing and finance
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing-mix strategies - distribution strategy and pricing strategy
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ECONIS (ZBW)
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
2
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
3
From customer to partner engagement : a conceptualization and typology of engagement in B2B
Reinartz, Werner J.
;
Berkmann, Manuel
- In:
Customer engagement marketing
,
(pp. 243-268)
.
2018
Persistent link: https://www.econbiz.de/10011739866
Saved in:
4
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
5
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
6
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
7
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
8
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
9
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
10
Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang
;
Kumar, V.
;
Goreczny, Ashley
;
Maurer, Todd
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
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