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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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The effects of advertising spending on brand loyalty in services
Ha, H; John, J; Janda, S; Muthaly, S - 2011
variables on brand loyalty. Data from the banking and discount store services in South Korea are used to examine the indirect …. Significant results obtained in both banking and retail services differing in firm-customer relationships suggest that the …
Persistent link: https://www.econbiz.de/10009481565
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Comparative Analysis of Results of Online and Offline Customer Satisfaction & Loyalty Surveys in Banking Services in Montenegro
Jovović, Milorad; Femić-Radosavović, Bojana; … - In: Journal of Central Banking Theory and Practice 6 (2017) 2, pp. 65-76
banking services not only to show the levels of their satisfaction and loyalty, but also to make a comparative analysis of …
Persistent link: https://www.econbiz.de/10012217855
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Consumers and services
Gabbott, Mark; Hogg, Gillian - 1998
Persistent link: https://www.econbiz.de/10000643442
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The service providers
Yagil, Dana - 2008
Persistent link: https://www.econbiz.de/10003640074
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Beziehungsmaßnahmen als Zusatzdienstleistung : eine empirische Betrachtung des Kundennutzens
Kuppelwieser, Volker - 2006
Persistent link: https://www.econbiz.de/10003356818
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"What is beautiful is good" : impact of employee attractiveness on market success
Fichtel, Sina - 2009
Persistent link: https://www.econbiz.de/10003809865
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Exceptional service, exceptional profit : the secrets of building a five-star customer service organization
Inghilleri, Leonardo; Solomon, Micah - 2010
Persistent link: https://www.econbiz.de/10003865520
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Customer involvement in new service development : an examination of antecedents and outcomes
Carbonell, Pilar; Rodríguez-Escudero, Ana I.; Pujari, … - In: The journal of product innovation management : an … 26 (2009) 5, pp. 536-550
Persistent link: https://www.econbiz.de/10003883623
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Dual influences of moderating variables in the dissatisfaction process : theory and evidence
Chan, Haksin; Wan, Lisa C. - In: Journal of international consumer marketing 21 (2009) 2, pp. 125-135
Persistent link: https://www.econbiz.de/10003890758