Narrow search
Showing 1 - 10 of 5,423
Cover Image
Packaging global warming products : the CIS strategy as a driver of Gen Z's satisfaction and loyalty
Antoniades, Nicos - In: Review of marketing science 21 (2023) 1, pp. 169-186
Persistent link: https://www.econbiz.de/10014364909
Cover Image
Identifying customer needs through knowledge sharing in inter-firm relationships
Bhatti, Waheed Akbar - In: Journal of promotion management : JPM 24 (2018) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10011979186
Cover Image
Benefit as a medium for value creation and innovation
Barnard, Brian - In: Expert journal of marketing 6 (2018) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10012217258
Cover Image
An integrated model of value creation based on the refined Kano's model and the blue ocean strategy
Yang, Ching-chow; Yang, King Jang - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 925-940
Persistent link: https://www.econbiz.de/10009504083
Cover Image
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Cover Image
Co-creating service experience practices
McColl-Kennedy, Janet R.; Cheung, Lilliemay; Ferrier, … - In: Journal of service management 26 (2015) 2, pp. 249-275
Persistent link: https://www.econbiz.de/10011401339
Cover Image
Value creation : an internal customers' perspective
Grace, Debra; Lo Iacono, Joseph - In: The journal of services marketing 29 (2015) 6/7, pp. 560-570
Persistent link: https://www.econbiz.de/10011418369
Cover Image
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
Cover Image
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Cover Image
Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers
Sweeney, Jillian C.; Danaher, Tracey S.; … - In: Journal of service research : JSR 18 (2015) 3, pp. 318-335
Persistent link: https://www.econbiz.de/10011336505