Yang, Zhilin; Peterson, Robin T.; Cai, Shaohan - In: Journal of Services Marketing 17 (2003) 7, pp. 685-700
The purpose of this article is to extend what is know about service quality in realm of the context of Internet retailing. As a result of content analyzing 1,078 consumer anecdotes of online shopping experiences, 14 service quality dimensions representing 42 items were identified. The unique...