Narrow search
Showing 1 - 10 of 5,721
Cover Image
The effects of facial image and cosmetic usage on perceptions of brand personality
Guthrie, Michelle; Kim, Hye-Shin; Jung, Jaehee - In: Journal of fashion marketing and management 12 (2008) 2, pp. 164-181
Persistent link: https://www.econbiz.de/10003737150
Cover Image
Do shopping events promote retail brands?
Leischnig, Alexander; Schwertfeger, Marko; … - In: International journal of retail & distribution management 39 (2011) 8, pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Cover Image
Post-event visits as the sources of marketing strategy sustainability : a conceptual model approach
Li, Hui; Song, Wei; Collins, Roger - In: Journal of business economics and management 15 (2014) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10010256691
Cover Image
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Cover Image
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma; Coelho, Arnaldo; Bairrada, Cristela Maia - In: International journal of event and festival management 14 (2023) 3, pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
Cover Image
Arousal and merriment as decision drivers among young consumers
Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Cover Image
Arousal and Merriment as Decision Drivers Among Young Consumers
Rajagopal, Dr - 2007
Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of experience of new products. This paper...
Persistent link: https://www.econbiz.de/10012728743
Cover Image
The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation : a study on Transmart Mx Mall Malang
Lucky, Octhavian Sukmartha; Aisjah, Siti; Ningrum, … - 2023
Persistent link: https://www.econbiz.de/10014281625
Cover Image
Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Cover Image
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680