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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Research on evaluation of enterprise's brand competitiveness based on improved grey relational analysis
Yang, Limao; Tian, Ding; Tang, Xuan - In: International journal of electronic customer … 2 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003772115
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Markenwirkungen in der Automobilzulieferindustrie : ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772597
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
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Brand loyalty in the UK sportswear market
Dawes, John - In: International journal of market research : JMRS ; the … 51 (2009) 4, pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
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The interaction of ownership structure and customer satisfaction as determinants of brand equity
Torres, Anna (contributor); Tribó, Josep A. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003428051
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Managing customer loyalty in liberalized residential energy markets: the impact of energy branding
Hartmann, Patrick; Apaolaza Ibáñez, Vanessa - In: Energy policy 35 (2007) 4, pp. 2661-2672
Persistent link: https://www.econbiz.de/10003472254
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Antecedents of brand loyalty : an empirical study in mobile telecom sector
Kapil, Kanwal; Kapil, Sheeba - In: International journal of Indian culture and business … 3 (2010) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10003910757