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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context

Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47

Persistent link: https://www.econbiz.de/10009007096

The impact of services brand personality on consumer-brand relationship quality

Ghantous, Nabil - In: Services marketing quarterly 37 (2016) 3, pp. 185-199

Persistent link: https://www.econbiz.de/10011537855

Delight and the grateful customer : beyond joy and surprise

Ball, Joan; Barnes, Donald C. - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 250-269

Persistent link: https://www.econbiz.de/10011603069

Responsible and active brand personality : on the relationships with brand experience and key relationship constructs

Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471

Persistent link: https://www.econbiz.de/10012023686

Building resistance to brand switching during disruptions in a competitive market

Appiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; … - In: Journal of retailing and consumer services 50 (2019), pp. 249-257

Persistent link: https://www.econbiz.de/10012114158

Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty

Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649

Persistent link: https://www.econbiz.de/10011801141

Traits grow important with increasing age : customer age, brand personality and loyalty

Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531

Persistent link: https://www.econbiz.de/10011707433

The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction

Abadi, Sara Jahan; Mahdavipour, Zahra; Rezaei, Ali; … - In: International journal of business excellence : IJBEX 23 (2021) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10012506650

Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty : A Social Identity Perspective

Rather, Raouf - 2018

To enlarge current understanding of hospitality brand management, this study investigates the relationship among social identity and social exchange marketing constructs. Therefore, this study develops and empirically tests an integrative model that reflects a comprehensive view of the...

Persistent link: https://www.econbiz.de/10014116524

The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction

Ali, Basant Hassan; Elaref, Nadia; Yacout, Omneya Mokhtar - In: International review on public and non-profit marketing 20 (2023) 4, pp. 875-903

Persistent link: https://www.econbiz.de/10014437261

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