Eskafi, Maryam; hossein hosseini, Seyyed; Mohammadzadeh … - In: Business Process Management Journal 19 (2013) 4, pp. 737-748
Purpose – In new business trends, gaining customers' satisfaction has a high order in the agenda of the organizations' objectives. The purpose of this paper is to investigate the customers' value in relation to customer relationship management (CRM). Design/methodology/approach – This...