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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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Delighting consumers click by click : antecedents and effects of delight online
Bartl, Christopher; Gouthier, Matthias H. J.; Lenker, Markus - In: Journal of service research : JSR 16 (2013) 3, pp. 386-399
Persistent link: https://www.econbiz.de/10009782120
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Exploring online consumer experiences and experiential emotions offered by travel websites that accept cryptocurrency payments
Luo, Jian Ming; Hu, Zongwei; Law, Chun Hung Roberts - In: International journal of hospitality management 119 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015069858
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih; Quyen, Phan Thi Phu; Rivas, Adriana A. Amaya - In: Information systems and e-business management : ISeB 15 (2017) 3, pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
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The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions
Walter, Nadine - 2018
relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …
Persistent link: https://www.econbiz.de/10012911061
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The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Determinants for enhancing online shopping experience on e-commerce websites
Joshi, Sujata; Mohanty, Ritesh; Shreya Singh - In: International journal of public sector performance … 9 (2022) 1/2, pp. 129-143
Persistent link: https://www.econbiz.de/10012800695
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Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404
Persistent link: https://www.econbiz.de/10012494465