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Increasing customer satisfaction in mobile applications in the digitalized world in terms of usability : model application
Gezmen, Başak; Eken, İhsan - In: Strategic outlook in business and finance innovation : …, (pp. 219-229). 2021
Persistent link: https://www.econbiz.de/10012509022
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Customer centricity
Uhl, Axel; MacGillavry, Kim - In: Digital enterprise transformation : a business-driven …, (pp. 149-171). 2014
Persistent link: https://www.econbiz.de/10010471036
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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Word of mouth on social media : a potent tool for brand building
Mathur, Disha; Mathur, Dipin - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 45-60). 2016
Persistent link: https://www.econbiz.de/10011430582
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Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347
Persistent link: https://www.econbiz.de/10011410133