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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … fashion brands. Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey …, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital …

Persistent link: https://www.econbiz.de/10014536023

Online fashion shopping paradox : the role of customer reviews and facebook marketing

Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153

Persistent link: https://www.econbiz.de/10012001293

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Effects of brand experience on brand loyalty in fashion retail business

Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88

Persistent link: https://www.econbiz.de/10011647750

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context

Yee, Wong Foong; Ng, Siew Imm; Seng, Kaixin; Lim, Xin-Jean - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 114-130

Persistent link: https://www.econbiz.de/10013258517

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

Persistent link: https://www.econbiz.de/10015075444

Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

Persistent link: https://www.econbiz.de/10014309235

The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes

Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: International journal of internet marketing and … 10 (2016) 4, pp. 223-254

Persistent link: https://www.econbiz.de/10011688467

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