This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …

customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …

, brand personality, and loyalty affect brand switching intention.Design/methodology/approach: The data were collected online … demonstrates that perceived product quality, brand personality, and loyalty have both direct and indirect negative effects on … testing the impact of brand personality dimensions on consumers' brand identification, perceived product quality, loyalty, and …

The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The … paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

: perceived value or brand association. By understanding the influencer, the seller understands what policies and implications … brand association is a crucial determinant factor in customer satisfaction. Brand associations influence satisfaction … relatively more than perceived value does. From the customer perspective, brand associations are affected more by salesman …

Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective … on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to …

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment … returned completed. Data analysis indicated a significant partial mediation of brand community in the effect of customer … empowerment on customer satisfaction was mediated by the customer's membership to the brand community. Thereupon, organisations …