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Customer satisfaction
Consumer behaviour
66
Konsumentenverhalten
64
Service quality
26
Dienstleistungsqualität
21
Kundenzufriedenheit
20
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Markenimage
12
Brand management
11
Markenführung
11
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10
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10
B-to-B-Marketing
9
Business-to-business marketing
9
Cross-cultural management
9
India
9
Indien
9
Innovation
9
Interkulturelles Management
9
Pricing strategy
9
China
8
Cultural identity
8
Firm performance
8
Intercultural service encounters
8
Kulturelle Identität
8
Personality psychology
8
Persönlichkeitspsychologie
8
Unternehmenserfolg
8
Advertising effects
7
Australia
7
Customer service
7
Emerging economies
7
Kundenservice
7
Preismanagement
7
Schwellenländer
7
Werbewirkung
7
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research-article
6
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English
26
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Sharma, Piyush
26
Kim, Namwoon
5
Zhan, Wu
4
Chen, Ivy S. N.
3
Kingshott, Russel P. J.
3
Luk, Sherriff T. K.
3
Su, Yong
3
Tam, Jackie L. M.
3
Tam, Jackie
2
Ueno, Akiko
2
Chan, Kimmy Wa
1
Chen, Ivy S.N.
1
Chen, Ke
1
Chu, Candace
1
Dhawan, Abhinav
1
Fung, Chaktin
1
Gaur, Sanjaya Singh
1
Gong, Taeshik
1
Herjanto, Halimin
1
Ho, Angus
1
Hosie, Peter J.
1
Hsieh, J. J. Po-an
1
Jain, Kokil
1
Kingshott, Russel
1
Kong, Titus Tak Chuen
1
Luk, Sherriff T.K.
1
Malhotra, Neeru
1
Marshall, Roger
1
Mathur, Rajiv
1
Na, Woonbong
1
Parasuraman, A.
1
Rai, Arun
1
Reday, Peter Alan
1
S.N. Chen, Ivy
1
T.K. Luk, Sherriff
1
Wu, Zhan
1
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The journal of services marketing
7
Journal of Services Marketing
6
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of service management
2
Journal of service research : JSR
2
Branding and sustainable competitive advantage : building virtual presence
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
20
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Are strong brands a source of competitive advantage in the virtual world?
Sharma, Piyush
- In:
Branding and sustainable competitive advantage : …
,
(pp. 4-23)
.
2012
Persistent link: https://www.econbiz.de/10009707222
Saved in:
2
Demystifying intercultural service encounters : toward a comprehensive conceptual framework
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10003901062
Saved in:
3
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush
;
Marshall, Roger
;
Reday, Peter Alan
;
Na, …
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003979657
Saved in:
4
Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush
;
Chen, Ivy S. N.
;
Luk, Sherriff T. K.
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
Saved in:
5
Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Sharma, Piyush
;
Zhan, Wu
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10011343392
Saved in:
6
Shopping motivation as a moderator in the retail service evaluation
Luk, Sherriff T. K.
;
Sharma, Piyush
;
Chen, Ivy S. N.
- In:
The journal of services marketing
27
(
2013
)
1
,
pp. 40-48
Persistent link: https://www.econbiz.de/10009723106
Saved in:
7
Examining the role of attribution and intercultural competence in intercultural service encounters
Tam, Jackie
;
Sharma, Piyush
;
Kim, Namwoon
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10010371761
Saved in:
8
Internal service quality as a driver of employee satisfaction, commitment and performance : exploring the focal role of employee well-being
Sharma, Piyush
;
Kong, Titus Tak Chuen
;
Kingshott, …
- In:
Journal of service management
27
(
2016
)
5
,
pp. 773-797
Persistent link: https://www.econbiz.de/10011553151
Saved in:
9
Role of personal cultural orientations in intercultural service encounters
Sharma, Piyush
;
Zhan, Wu
;
Su, Yong
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10011487075
Saved in:
10
Service role and outcome as moderators in intercultural service encounters
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service management
26
(
2015
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10010504614
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