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~subject:"Customer satisfaction"
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Customer satisfaction
Consumer behaviour
13
Konsumentenverhalten
12
Kundenzufriedenheit
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Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Markenführung
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Finland
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Brand community
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Dienstleistungsqualität
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Jugendliche
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Lieferantenmanagement
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Mobile phone
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Mobiltelefon
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Partial least squares
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Partielle kleinste Quadrate
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Produktentwicklung
3
Satisfaction
3
Service quality
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Structural equation model
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Strukturgleichungsmodell
3
Supplier relationship management
3
Youth
3
Brand community engagement
2
Brand image
2
Cluster analysis
2
Clusteranalyse
2
Comparison
2
Customer integration
2
Erfolgsfaktor
2
Japan
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13
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Haverila, Matti
10
Haverila, Kai
6
McLaughlin, Caitlin
5
Haverila, Matti J.
3
Naumann, Earl
3
Arora, Mehak
2
Bateman, Earl Robert
2
Bateman, Rob
2
Khan, M. Sajid
2
Naumann, Earl Robert
2
Haverila, Kai Christian
1
Sajid Khan, M.
1
Twyford, Jenny Carita
1
Williams, Paul
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Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European journal of management studies : EJMS
1
International journal of business excellence : IJBEX
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Management Decision
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Management decision : MD
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The international journal of management education
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
2
Towards a comprehensive student satisfaction model
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
The international journal of management education
19
(
2021
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013184840
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
5
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
6
Mobile phone feature preferences, customer satisfaction and repurchase intent among male users
Haverila, Matti
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 238-246
Persistent link: https://www.econbiz.de/10009308817
Saved in:
7
Customer satisfaction and repurchase intent in the cellphone product-market among adolescents and young adults
Haverila, Matti J.
;
Haverila, Kai
- In:
International journal of business excellence : IJBEX
28
(
2022
)
2
,
pp. 188-208
Persistent link: https://www.econbiz.de/10014234623
Saved in:
8
Cross-cultural comparison of customer satisfaction research : USA vs Japan
Khan, M. Sajid
;
Naumann, Earl
;
Bateman, Rob
;
Haverila, Matti
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 376-396
Persistent link: https://www.econbiz.de/10003883523
Saved in:
9
Understanding the causes of defection among satisfied B2B service customers
Naumann, Earl
;
Haverila, Matti
;
Khan, M. Sajid
; …
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 878-900
Persistent link: https://www.econbiz.de/10008664032
Saved in:
10
The drivers of customer satisfaction in strategic consulting engagements : a global study
Haverila, Matti
;
Bateman, Earl Robert
;
Naumann, Earl Robert
- In:
Management decision : MD
49
(
2011
)
8
,
pp. 1354-1370
Persistent link: https://www.econbiz.de/10009355020
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