Enrique Bigné, J.; Mattila, Anna S.; Andreu, Luisa - In: Journal of Services Marketing 22 (2008) 4, pp. 303-315
Purpose – The purpose of this paper is to examine cognitive and affective antecedents and consequences of satisfaction in the context of hedonic services. Design/methodology/approach – Two studies were conducted using hedonic services. The study sample was composed of 400 visitors to two...