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Customer value
Beziehungsmarketing
25,035
Relationship marketing
25,035
Konsumentenverhalten
8,917
Consumer behaviour
8,914
Customer satisfaction
5,403
Kundenzufriedenheit
5,401
Shareholder Value
4,708
Shareholder value
4,707
Service quality
3,936
Dienstleistungsqualität
3,935
Theorie
3,327
Theory
3,327
Deutschland
3,165
Germany
3,086
Brand management
2,583
Markenführung
2,582
Kundenmanagement
2,556
Kundenwert
2,546
Lieferantenmanagement
2,263
Supplier relationship management
2,263
Social Web
2,045
Social web
2,045
Marketingmanagement
2,002
Marketing management
1,969
Markenimage
1,903
Brand image
1,899
Electronic Commerce
1,782
E-commerce
1,642
Online-Marketing
1,576
Corporate Governance
1,562
Internet marketing
1,549
Corporate governance
1,547
Kundenintegration
1,530
Customer integration
1,529
USA
1,456
United States
1,440
Vertrauen
1,371
Confidence
1,354
Einzelhandel
1,354
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798
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293
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1,859
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405
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1
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Kumar, V.
37
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Wiesel, Thorsten
12
Fader, Peter
11
Hammerschmidt, Maik
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Günter, Bernd
9
Heinonen, Kristina
9
Bruhn, Manfred
8
Glady, Nicolas
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Becker, Roman
7
Daschmann, Gregor
7
Grönroos, Christian
7
Hadwich, Karsten
7
Lehmann, Donald R.
7
Rust, Roland T.
7
Ulaga, Wolfgang
7
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Springer Fachmedien Wiesbaden
6
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
Fachhochschule Reutlingen / European School of Business
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Eberhard Karls Universität Tübingen
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Karlsruher Institut für Technologie
1
National Bureau of Economic Research
1
Panepistēmio Kypru / Department of Economics
1
Springer International Publishing
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Berlin
1
Universität Leipzig
1
Universität Mannheim
1
Universität St. Gallen / Institut für Versicherungswirtschaft
1
Univerza v Ljubljani / Ekonomska Fakulteta
1
W. Kohlhammer GmbH
1
epubli GmbH
1
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Published in...
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Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
48
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
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Source
All
ECONIS (ZBW)
2,417
BASE
1
Showing
1
-
10
of
2,418
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articles prioritized
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date (oldest first)
1
Conceptualizing value creation in the platform era
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
2
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
Saved in:
3
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
4
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
5
Kundenwert : Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2003
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001749762
Saved in:
6
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576361
Saved in:
7
Customer Value : Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master Marketing, Services and Communication an der Universität St. G...
Belz, Christian
(
contributor
);
Bieger, Thomas
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001865124
Saved in:
8
Dynamic customer relationship valuation : effects, determinants, and management
Losch, Nadine
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009553838
Saved in:
9
Customer acquisition and value management
Schulze, Christian
-
2012
Persistent link: https://www.econbiz.de/10009541462
Saved in:
10
Customer value : Kundenvorteile schaffen Unternehmensvorteile
Belz, Christian
;
Bieger, Thomas
-
2006
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003314096
Saved in:
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