Solakis, Konstantinos; Peña-Vinces, Jesús; … - In: European research on management and business economics 28 (2022) 1, pp. 1-10
Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...