Similar Search Results

A robust optimization approach to allocation of marketing budgets

Albadvi, Amir; Koosha, Hamidreza - In: Management decision : MD 49 (2011) 4, pp. 601-621

Persistent link: https://www.econbiz.de/10009155501

Performance management using a value-based customer-centered model

Abdolvand, Neda; Albadvi, Amir; Aghdasi, Mohammad - In: International journal of production research 53 (2015) 18, pp. 5472-5483

Persistent link: https://www.econbiz.de/10011391658

Customer lifetime valuation using real options analysis

Koosha, Hamidreza; Albadvi, Amir - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 122-134

Persistent link: https://www.econbiz.de/10011416879

Customer's life-time value using the RFM model in the banking industry : a case study

Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30

Persistent link: https://www.econbiz.de/10011471071

An Approach for Assessing Performance Based on Customer Value in Banking Industry

Abdolvand, Neda; Albadvi, Amir - 2021

Information systems (IS) have a potential to bring success for the enterprises. However, it depends on how managerial knowledge could be extracted from various IS. This paper considers customer relationship management (CRM) and performance management systems (PMS) and suggests a new approach to...

Persistent link: https://www.econbiz.de/10013321827

Allocation of marketing budgets to maximize customer equity

Koosha, Hamidreza; Albadvi, Amir - In: Operational research : an international journal 20 (2020) 2, pp. 561-583

Persistent link: https://www.econbiz.de/10012214579