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~subject:"Data Mining"
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Assessing the effect of narrat...
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Data Mining
eWOM
301
Viral marketing
279
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277
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247
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245
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194
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electronic word of mouth
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narrative transportation
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25
online reviews
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social media
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Mariani, Marcello M.
3
Borghi, Matteo
2
Elwalda, Abdulaziz
2
Agnihotri, Raj
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Barta, Sergio
1
Bigné Alcañiz, J. Enrique
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Cebollada, Javier
1
Chatzipanagiotou, Kalliopi
1
Connaughton, Daniel P.
1
Cui, Annie Peng
1
Duan, Wenjing
1
Eine, Bastian
1
Erkan, Ismail
1
Flavián Blanco, Carlos
1
Gretzel, Ulrike
1
Guerreiro, João Pedro Silva Martins
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Gurrea Sarasa, Raquel
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Hanks, Lydia
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Kim, Min Jung
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Kristaung, Robert
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Kräuter, Saskia
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La, Liqing
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Laker, Benjamin
1
Li, Xin
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Liang, Hai
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Liang, Ting-Peng
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1
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Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of management information systems : JMIS
2
Technological forecasting & social change : an international journal
2
European Sport management quarterly : ESMQ
1
European journal of marketing
1
IU discussion papers - Marketing & Kommunikation
1
International journal of business innovation and research : IJBIR
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Journal of management & governance
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service research : JSR
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
23
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What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Liang, Ting-Peng
;
Li, Xin
;
Yang, Chin-Tsung
;
Wang, Mengyue
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 236-260
Persistent link: https://www.econbiz.de/10011434160
Saved in:
2
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
3
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
4
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
Saved in:
5
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
6
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
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7
What online reviewer behaviors really matter? Effects of verbal and nonverbal behaviors on detection of fake online reviews
Zhang, Dongsong
;
Zhou, Lina
;
Kehoe, Juan Luo
;
Kilic, …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 456-481
Persistent link: https://www.econbiz.de/10011616116
Saved in:
8
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
9
The impact of online customer reviews (OCRs) on customers' purchase decisions : an exploration of the main dimensions of OCRs
Elwalda, Abdulaziz
;
Lu, Kevin
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 123-152
Persistent link: https://www.econbiz.de/10011655560
Saved in:
10
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
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