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Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior

Fishbach, Ayelet; Ratner, Rebecca K.; Zhang, Ying - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 38-48

Persistent link: https://www.econbiz.de/10008909940

Trade-Offs in Choice

Shaddy, Franklin; Fishbach, Ayelet; Simonson, Itamar - 2021

To explain trade-offs in choice, researchers have proposed myriad phenomena and decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most choice problems are ultimately resolved with one of just two types of solutions: mixed or extreme. For example, people adopt...

Persistent link: https://www.econbiz.de/10013248516

Brand permission : a conceptual and managerial framework

Meyvis, Tom; Dhar, Ravi - In: Handbook on brand and experience management, (pp. 18-34). 2008

Persistent link: https://www.econbiz.de/10003788967

Bridging the gap between joint and individual decisions : deconstructing preferences in relationships

Gorlin, Margarita; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 320-323

Persistent link: https://www.econbiz.de/10009580760

Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices

Jiang, Zixi; Xu, Jing; Gorlin, Margaret; Dhar, Ravi - In: Journal of marketing research 58 (2021) 5, pp. 908-924

Persistent link: https://www.econbiz.de/10012662068

Refining the dual-process theory of preference construction : a reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien

Dhar, Ravi; Gorlin, Margarita - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 564-568

Persistent link: https://www.econbiz.de/10010210139

What should we expect from a dual-process theory of preference construction in choice?

Gawronski, Bertram - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 556-560

Persistent link: https://www.econbiz.de/10010210144

Refining the dual-system theory of choice

Martin, Justin W.; Sloman, Steven A. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 552-555

Persistent link: https://www.econbiz.de/10010210148

A dual-system framework to understand preference construction processes in choice

Dhar, Ravi; Gorlin, Margarita - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 528-542

Persistent link: https://www.econbiz.de/10010210152

The impact of a two-step choice process on trade-off decisions

Lei, Jing; Zhang, Ying - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 415-427

Persistent link: https://www.econbiz.de/10012654890