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Purchasing managers' perceived bias in supplier-selected referrals

Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: The journal of supply chain management : a global … 49 (2013) 4, pp. 81-95

Persistent link: https://www.econbiz.de/10010228969

Bridging the academic-practitioner divide in marketing decision models

Lilien, Gary L. - In: Journal of marketing 75 (2011) 4, pp. 196-210

Persistent link: https://www.econbiz.de/10009270883

Education and marketing : decision making, spending, and consumption

Grewal, Rajdeep; Meyer, Robert J.; Mittal, Vikas - In: Journal of marketing research 59 (2022) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012801796

Marketing decision support models : the marketing engineering approach

Lilien, Gary L.; Rangaswamy, Arvind - In: The handbook of marketing research : uses, misuses, and …, (pp. 230-254). 2006

Persistent link: https://www.econbiz.de/10003420120

How and why decision models influence marketing resource allocations

Lilien, Gary L. (contributor) - 2001

Persistent link: https://www.econbiz.de/10001600643

How and Why Decision Models Influence Marketing Resource Allocations

Lilien, Gary L.; Rangaswamy, Arvind; Starke, Katrin; … - 2011

We study how and why model-based Decision Support Systems (DSSs) influence managerial decision making, in the context of marketing budgeting and resource allocation. We consider several questions: (1) What does it mean for a DSS to be "good?"; (2) What is the relationship between an anchor or...

Persistent link: https://www.econbiz.de/10014092571