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~subject:"Designation of origin"
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Markenimage - Konzeptualisieru...
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Designation of origin
Markenimage
8,882
Brand image
8,874
Brand management
5,799
Markenführung
5,799
Consumer behaviour
5,709
Konsumentenverhalten
5,708
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2,756
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2,710
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836
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836
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808
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388
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Diamantopoulos, Adamantios
13
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Papadopoulos, Nicolas G.
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Cai, Liping A.
5
Grudecka, Anna
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Alvarez, Maria D.
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Klein, Kristina
4
Lee, Richard
4
Lee, Sangwon
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Samiee, Saeed
4
Tasci, Asli DA
4
Völckner, Franziska
4
Barnes, Liz
3
Basfirinci, Cigdem
3
Breiter Terry, Deborah
3
Bruno, Pascal
3
Bruwer, Johan
3
Checchinato, Francesca
3
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Journal of travel and tourism marketing
33
Tourism management : research, policies, practice
32
International marketing review
31
Journal of business research : JBR
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of international consumer marketing
25
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
The journal of product & brand management
15
Journal of international marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of destination marketing & management
8
Tourism and hospitality research : THR
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Country of origin effect : looking back and moving forward
4
European journal of marketing : EJM
4
European research studies
4
International journal of emerging markets
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
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ECONIS (ZBW)
797
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41
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50
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797
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41
The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios
;
Schlegelmilch, Bodo B.
; …
- In:
International marketing review
28
(
2011
)
5
,
pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
Saved in:
42
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
43
The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude
- In:
International marketing review
28
(
2011
)
5
,
pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
Saved in:
44
Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed
- In:
International marketing review
28
(
2011
)
5
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
Saved in:
45
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
46
Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
Saved in:
47
The perceived country of origin images in Turkey
Tigli, Mehmet
;
Pirtini, Serdar
;
Erdem, Y. Can
- In:
International business and economics research journal
9
(
2010
)
8
,
pp. 127-133
Persistent link: https://www.econbiz.de/10009307213
Saved in:
48
Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar
;
Pons, Frank
;
Mayrand, Marie-Eve
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
Saved in:
49
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Saved in:
50
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
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