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Country-Branding als Identitätsmetapher
Montiel, Francisco Javier; P~ena, Jorge; Rodriguez, … - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 421-438). 2008
Persistent link: https://www.econbiz.de/10003759849
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The Finnish country-of-origin effect : the quest to create a distinctive identity in a crowded and competitive international marketplace
Ryan, Jason - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 13-20
Persistent link: https://www.econbiz.de/10003763461
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Die Selbstbilder der Deutschen und der Österreicher und ihre gegenseitigen Fremdbilder : Grundlage für das Management der beiden Länder als Marken ("Nation Branding")
Kurz, Helmut J. - In: Impulse für die Markenforschung und Markenführung, (pp. 227-247). 2008
Persistent link: https://www.econbiz.de/10003785227
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Imidž Rossii : resursy, opyt, prioritety
Rožkov, Igorʹ Ja.; Kismereškin, Vladimir G. - 2008
Persistent link: https://www.econbiz.de/10003776237
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Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco; Paswan, Audesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
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Quality markers and consumer communication strategies : empirical evidence in the "very fresh" sector in Italy
Arfini, Filippo; Giacomini, Corrado; Mancini, Maria Cecilia - In: System dynamics and innovation in food networks 2008 : …, (pp. 311-318). 2008
Persistent link: https://www.econbiz.de/10003905789
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Country-of-Origin-Strategien in der Markenführung
Friederes, Gereon - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 109-132). 2006
Persistent link: https://www.econbiz.de/10003415584
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National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.; Nebenzahl, Israel D. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003467953
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655