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~subject:"Designation of origin"
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ARTICLES - The Impact of Natio...
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Designation of origin
Consumer behaviour
74
Konsumentenverhalten
62
Brand image
39
International marketing
37
Markenimage
35
Brand management
33
Markenführung
30
Herkunftsbezeichnung
26
Internationales Marketing
25
Brand
17
Markenartikel
17
Measurement
14
Corporate identity
13
Market research
13
United Kingdom
12
Messung
11
Export
10
Marketing
10
Marktforschung
10
Corporate image
9
Country of origin
9
Großbritannien
9
Marketing management
9
Marketingmanagement
9
Theorie
9
Theory
9
Brands
8
Relationship marketing
8
Structural equation model
8
Strukturgleichungsmodell
8
National culture
7
Nationalkultur
7
Advertising effects
6
Corporate communications
6
Corporate reputation
6
Customer satisfaction
6
Distribution management
6
Globalization
6
Luxury goods
6
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Undetermined
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Free
2
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Article
26
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26
Aufsatz in Zeitschrift
26
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English
26
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Diamantopoulos, Adamantios
20
Balabanis, George
8
Arslanagic-Kalajdzic, Maja
2
Florack, Arnd
2
Herz, Marc
2
Koschate-Fischer, Nicole
2
Lopez, Carmen
2
Oberecker, Eva M.
2
Sichtmann, Christina
2
Davvetas, Vasileios
1
Davydova, Olga
1
Egger, Martin
1
Gidaković, Petar
1
Gineikiene, Justina
1
Halkias, Georgios
1
Herz, Marc Florian
1
Matarazzo, Michela
1
Melewar, T. C.
1
Montanari, Maria Gabriela
1
Montesinos, Maria Ángeles
1
Moschik, Nicole
1
Mueller, Rene Dentiste
1
Oldenkotte, Katharina
1
Palcu, Johanna
1
Palihawadana, Dayananda
1
Petrychenko, Anastasiya
1
Qiao, Jiayu
1
Riefler, Petra
1
Roth, Katharina P.
1
Samiee, Saeed
1
Schlegelmilch, Bodo B.
1
Siamagka, Niloletta-Theofania
1
Stathopoulou, Anastasia
1
Szőcs, Ilona
1
Tseng, Ting-hsiang
1
Zeugner-Roth, Katharina P.
1
Zeugner-Roth, Katharina Petra
1
Žabkar, Vesna
1
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Journal of international marketing
8
Journal of business research : JBR
7
International marketing review
4
British journal of management
2
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
26
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1
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
2
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
3
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
4
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang
;
Balabanis, George
- In:
International marketing review
28
(
2011
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Saved in:
5
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
6
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
7
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
8
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
9
The consumer affinity construct : conceptualization, qualitative investigation, and research agenda
Oberecker, Eva M.
;
Riefler, Petra
;
Diamantopoulos, …
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 23-56
Persistent link: https://www.econbiz.de/10003766122
Saved in:
10
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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