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Personal values and the "country-of-origin effect" : the moderating role of consumers' demographics

Giraldi, Janaina de Moura Engracia; Ikeda, Ana Akemi - In: International journal of consumer studies 33 (2009) 3, pp. 309-315

Persistent link: https://www.econbiz.de/10003850078

How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China

Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Journal of international consumer marketing 31 (2019) 5, pp. 408-428

Persistent link: https://www.econbiz.de/10012200791

Reciprocal effect of tourist destinations on the strength of national tourism brands

Santos, Glauber Eduardo de Oliveira; Giraldi, Janaina … - In: Tourism management : research, policies, practice 61 (2017), pp. 443-450

Persistent link: https://www.econbiz.de/10011709046

In search of tools for the use of country image (CI) in the brand

Suter, Mariana Bassi; Giraldi, Janaina de Moura Engracia; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 119-132

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Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094

Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: The international journal of business science & applied … 7 (2012) 2, pp. 13-28

A country's image could be managed to give greater value to products from that country, while making the country more attractive to investors and more desirable as a tourism destination. Considering two important gaps in the literature on country image (discrepant results on the influence of...

Persistent link: https://www.econbiz.de/10011894396

The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of food products marketing 21 (2015) 2, pp. 123-140

Persistent link: https://www.econbiz.de/10011432119

An analysis of country image of Brazil and its fresh fruits : a two scales comparison

Lopes, Isadora Bacha; Giraldi, Janaina de Moura Engracia; … - In: Journal of food products marketing 20 (2014) 3, pp. 262-282

Persistent link: https://www.econbiz.de/10010362766

The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures

Giraldi, Janaina de Moura Engracia; Lopes, Isadora Bacha - In: Journal of management research 4 (2012) 4, pp. 18-38

Persistent link: https://www.econbiz.de/10009727371

Country brand indentity : an exploratory study about the Brazil brand with American travel agencies

Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Tourism planning & development 11 (2014) 1, pp. 13-26

Persistent link: https://www.econbiz.de/10010247470