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~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Ökonometrisches Modell"
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Deutschland
Markenimage
Marketingmanagement
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Ökonometrisches Modell
Werbung
11,272
Advertising
10,365
Werbewirkung
3,814
Advertising effects
3,765
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3,042
Konsumentenverhalten
3,024
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3,014
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2,678
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1,826
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1,386
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812
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772
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755
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700
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637
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596
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579
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579
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552
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500
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500
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461
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453
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437
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413
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387
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382
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362
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360
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570
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Heckman, James J.
39
Franses, Philip Hans
27
Acemoglu, Daron
22
Nesheim, Lars
22
Bruhn, Manfred
21
Hendry, David F.
19
Barnett, William A.
17
Kaiser, Harry M.
17
Caballero, Ricardo J.
16
Wilbur, Kenneth C.
16
McAleer, Michael
15
Pelsmacker, Patrick de
15
Esch, Franz-Rudolf
14
Hong, Han
14
Pesaran, M. Hashem
14
Aghion, Philippe
13
Costantini, Mauro
13
Meyer, Bernd
13
Burnside, Craig
12
Ekeland, Ivar
12
Jerath, Kinshuk
12
Schumacher, Christian
12
Brooks, Chris
11
Durlauf, Steven N.
11
Frohn, Joachim
11
Hautsch, Nikolaus
11
Klapper, Daniel
11
Legerstee, Rianne
11
Mills, Terence C.
11
Schaffner, Sandra
11
Taylor, John B.
11
Arbia, Giuseppe
10
Athey, Susan
10
Bonatti, Alessandro
10
Eisend, Martin
10
Kaiser, Ulrich
10
Klein, Lawrence Robert
10
Kuzin, Vladimir
10
Lütkepohl, Helmut
10
Marcellino, Massimiliano
10
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National Bureau of Economic Research
115
Springer Fachmedien Wiesbaden
16
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
Edward Elgar Publishing
9
Forschungsinstitut zur Zukunft der Arbeit
6
University of British Columbia / Finance Division
6
Zentralausschuss der Werbewirtschaft
6
Zentralverband der Deutschen Werbewirtschaft
5
American Marketing Association
4
Center for Economic Research <Tilburg>
4
Centre for Economic Policy Research
4
Conference on Research in Income and Wealth
4
Cornell University / Department of Agricultural Economics
4
Deutschland / Bundeswehr / Universität Hamburg
4
European University Institute / Department of Economics
4
Applied Econometrics Association
3
Centre for Microdata Methods and Practice <London>
3
Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
3
De Gruyter Oldenbourg
3
FernUniversität in Hagen
3
IGI Global
3
International Institute for Applied Systems Analysis
3
National Bureau of Economic Research and the Social Science Research Council Committee on Economic Stability
3
NetLibrary, Inc
3
Peter Lang GmbH
3
Shaker Verlag
3
Zentrum für Europäische Wirtschaftsforschung
3
"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
2
Axel Springer AG / Marketing Anzeigen
2
Bank of England
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Conference on Short Run Econometric Models of the United Kingdom Economy <1969, Southampton>
2
Council for the Development of Economic and Social Research in Africa
2
Deutscher Werberat
2
Deutschland / Statistisches Bundesamt
2
Econometrisch Instituut <Rotterdam>
2
Eric Cuvillier <Firma>
2
European Advertising Academy
2
European System of Central Banks / Working Group on Econometric Modelling
2
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Working paper / National Bureau of Economic Research, Inc.
127
Discussion paper / Centre for Economic Policy Research
116
NBER working paper series
105
International journal of advertising : the review of marketing communications
96
NBER Working Paper
91
Journal of marketing communications
69
Journal of business research : JBR
65
SpringerLink / Bücher
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Europäische Hochschulschriften / 5
47
International journal of advertising : the quarterly review of marketing communications
47
International journal of internet marketing and advertising : IJIMA
46
Journal of advertising research
44
Journal of promotion management : innovations in planning and applied research
38
Journal of promotion management : JPM
32
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of econometrics
27
IMF working papers
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of retailing and consumer services
25
CESifo working papers
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
Journal of applied econometrics
22
Journal of marketing research : JMR
22
Psychology & marketing
22
European journal of marketing : EJM
20
Working paper
20
Applied economics
19
Journal of advertising : official publication of the American Academy of Advertising
19
Discussion paper / Tinbergen Institute
18
Discussion paper series / IZA
18
Advanced studies in theoretical and applied econometrics : ASTA
17
European journal of operational research : EJOR
17
Journal of marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Econometric theory
15
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Source
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ECONIS (ZBW)
7,180
USB Cologne (EcoSocSci)
490
EconStor
14
USB Cologne (business full texts)
1
BASE
1
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Gimme! : the human nature of successful marketing
Hallward, John
-
2007
Persistent link: https://www.econbiz.de/10004879545
Saved in:
3
Lovemarks : The future beyond brands
Roberts, Kevin W. S.
(
contributor
)
-
2006
-
1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
Saved in:
4
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
5
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
Saved in:
6
An empirical analysis of the public's attitude toward legal services
advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
7
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
8
The strategic value of cooperative
advertising
in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
9
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
10
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
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